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Mac all conference football9/19/2023 ![]() Should the NCAA clarify that members are allowed to sell data through to sportsbooks, that could open the door to massive deals for conferences like the Big Ten and SEC, whose football and basketball games are often more popular (and attract more bettors) than established U.S. Some are returned fairly quickly, others can take months. ![]() Most are filed through an online database, at which point the NCAA decides which staffers or committee can best review the request. The NCAA receives hundreds of interpretation requests each year from conferences and schools-anything from individual athlete eligibility to larger division-wide bylaws. Representatives for the NCAA and the MAC declined to comment. That partnership doesn’t allow Genius to sell data to sportsbooks right now, but that could change depending on how the NCAA responds, according to someone familiar with the deal. ![]() sports betting industry, and the MAC took a major steps toward replicating them last month, when it inked a wide-ranging data and sponsorship deal with Genius Sports. Those deals have become one of the prominent ways that pro leagues like the NBA and NFL are profiting off the booming U.S.
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